Tuesday, May 12, 2009

Malcolm Grear

“Design is about doing; it is an act, a process.”

“(A logo is) A simple tool, like a hammer: it has a straight forward function…Keep it simple.”


Malcolm Grear is responsible for countless logo designs and his design studio carries on his design ideals to this day.
“As a kid growing up in Kentucky, I thought art was a label on a Cloverine salve tin or a magazine cover by Norman Rockwell. I had no idea about design, much less graphic design. Yet, life (and my nature?) led me into this field; I became, unavoidably, a graphic designer and have never wished to be anything else.”  He started off enlisting in the navy where he trained in aviation and as a metalsmith. He returned home to attend the Art Academy of Cincinnati where he did sculpture and gathered influence from "the first generation of graphic designers in this country: sculptors, painters, and printmakers who were also designers and teachers." 

He began to teach at Rhode Island School of Design in 1960, the same here he created his own design studio, Malcolm Grear Designs. He wrote a book, Inside/Outside: From the Basics to the Practice of Design, in which his philosophy is exposed. Basically, it teaches his philosophy to look inside to understand the whole, therefore being able to reiterate something through a logo or other design. He is said to "deftly and sparingly capture the essence of his subject matter." Malcom Grear and his company are responsible for countless familiar logos, such as the iconic logo of the Guggenheim Museum. To this day he travels lecturing at schools nationwide and has his work, as well as work from his studio displayed in galleries. Below are some pictures from Contemporary Arts Center in Cincinnati. 










http://www.mgrear.com/

Portfolio Website Links

A. Personal Links

Friday, May 1, 2009

Business card/Leave behind




Business Card/Leave Behind
2009

Above are screen shots of my business card and leave behind. 

My business card(top) follows the same dark patterned theme as my leave behind and also the them of my website/online portfolio.

My leave behind(bottom) is a postcard 3.5''x4'' showcasing one of my latest artwork prints entitled "Rain Over Paradise".


Sunday, March 8, 2009

Tselogs Tapas Cafe



Tselogs Tapas Cafe
Fall 2008

Project: Filipino restaurant Tselogs Tapas Cafe did not have a consistent nor meaningful identity system and I chose to redo it.

Solution: I chose to incorporate Spanish tiles, the iconic sun from the Filipino flag, and also the Sampaguita flower(the national flower of the Philippines) as items to draw inspiration from to create a visual persona for the richly cultured restaurant. Adobe Illustrator/Photoshop/digital photography/editing/general production.



A Neural Disconnect



A Neural Disconnect
Fall 2008

Project:
To create an infographics panel discussing and illustrating some connection found in the Civic Center area of San Francisco.

Solution
: I compared City Hall to a neuron, which sends and receives messages to its surroundings(body/city). I took a deeper look at how a healthy neuron should behave compared to that of one on the drug ecstacy/MDMA. This comparison fits with that of the area surrounding City Hall.

The Rhythm of Process
















The Rhythm of Process
Spring 2007

Project: To design a commemorative box set including a 120 page typeset book, a dvd, and 30” x 40” poster(not seen here) in memory of an activist/revolutionary/artist etc.

Solution:
Amilcar Cabral lead Guinea Bissau and the Cape Verde Islands free from Portugal’s imperialist hold through guerilla battles, many of the weapons used were stolen and in crates. Much like the weapons used, I believe Amilcar Cabral to be the weapon himself that ended the war and therefore his words are in the form of a sleek gun-like book inside a crate. Adobe Illustrator/Photoshop/digital photography/editing/typesetting/binding/box building/binding/general production.